Know Your Ideal Customer

I once described my perfect customer down to his khaki pants, and then I met him

in real life. I called him "Bob," a 45-year-old insurance salesman whose biggest dream was quitting

his job. I imagined every detail, even his wife thinking his internet hobby

was a scam. Months later, a man who fit that exact description came up to me at

a seminar. He was my customer. This is the power of knowing exactly who you're talking

to. Stop marketing to a faceless list. Create one ideal person.

When you write for them, you connect on a real level, and that's when

everything changes.