AI Generated Video

Lead With Utility, Not AI

L
Created January 2, 2026

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https://www.revid.ai/view/lead-with-utility-not-ai-z7cqkPzjC7ADVi7mv6Oo

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Video Transcript

Full text from the video

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Tech companies, repeat after me: Just saying something is AI-powered isn't a selling point.

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For consumers to care, you have to explain what it actually does.

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Don't give me vague fluff like it optimizes every part of the user experience.

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Take this fridge. Tell me it sends a notification when I am running low on

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milk. The problem with AI right now isn't access. It is where

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it even fits. AI features need to be insanely intuitive or completely automatic.

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Stop leading with AI. Start leading with what it actually does for me.

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