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Lead With Utility, Not AI
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Created January 2, 2026About this video
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Video Transcript
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Tech companies, repeat after me: Just saying something is AI-powered isn't a selling point.
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For consumers to care, you have to explain what it actually does.
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Don't give me vague fluff like it optimizes every part of the user experience.
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Take this fridge. Tell me it sends a notification when I am running low on
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milk. The problem with AI right now isn't access. It is where
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it even fits. AI features need to be insanely intuitive or completely automatic.
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Stop leading with AI. Start leading with what it actually does for me.
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