Let Subscribers Self-Segment Your Emails

I stopped segmenting my email list and let subscribers segment themselves instead.

Instead of creating 20 different segments based on behavior, I send one email with three different

colored buttons. "Click RED if you want advanced strategies. Click BLUE for beginner tips.

Click GREEN if you just want deals." Each button tags them automatically and triggers a different

email sequence. My engagement went from 31% to 78%. Why? Because people love

controlling what they receive. The breakthrough? Stop guessing what people want based

on their data. Just ask them to pick. Self-segmentation beats algorithm

segmentation because people know themselves better than your analytics ever will. Discover more unconventional