Marco: From Elf to Santa

As you know, last year I spent a few days in Lapland. I met Santa

Claus. We talked long into the night, drinking golden mead beneath the northern

lights. And somewhere between stories, laughter, and silence,

I learned some secrets. I learned what it truly means to be Santa

Claus for our region. Leadership is not about having all the answers.

It is about creating conditions. It is about creating the conditions for others to

succeed and grow. Being Santa does not mean only delivering gifts. It means listening

and supporting. It means trusting and believing in people, even before the