Mastering Platform-Specific Content Strategy

Creating content on both YouTube and TikTok completely changed my perspective on social media

strategy. I started posting the same videos on both platforms thinking it would

double my reach. Big mistake. TikTok rewarded my raw, unfiltered moments

while YouTube demanded polished, longer content. The algorithm preferences were night and day

different. TikTok loved my spontaneous dance fails, YouTube preferred

my detailed tutorials. Now I create platform-specific content and my engagement skyrocketed on both. The secret is understanding

each platform speaks a different language to your audience.