Menu Design Boosts Veggie Orders 950%

A simple menu change can make people 950% more likely to order a veggie dish.

Researchers tested this in hotels. One menu said, “Most guests eat vegetarian.” It

barely worked. But another menu simply put all the vegetarian options on the first page.

That simple trick was wildly successful. It proves that making the sustainable choice the first

and easiest option is way more powerful than trying to convince people with facts or telling them

what others do.