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Menu Design Boosts Veggie Orders 950%
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Created November 12, 2025About this video
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A simple menu change can make people 950% more likely to order a veggie dish.
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Researchers tested this in hotels. One menu said, “Most guests eat vegetarian.” It
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barely worked. But another menu simply put all the vegetarian options on the first page.
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That simple trick was wildly successful. It proves that making the sustainable choice the first
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and easiest option is way more powerful than trying to convince people with facts or telling them
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what others do.
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