NBA Viewership Surges to New Highs
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NBA viewership is skyrocketing! ESPN boasts a whopping 2.6 million average viewers for the
first 21 games, a 35% jump. Christmas Day games dazzled with 47 million viewers,
up 45%, averaging 5.5 million per game. Women and Hispanic audiences light
up the stats—viewership up 47% and 37%! This season kicks off an 11-year media deal with ESPN,
NBC, and Prime Video. ESPN’s studio shows are thriving too—Inside the NBA soars to
1.2 million viewers, up 135%, and NBA Today climbs 26% with 361,000 viewers.
NBA's future is brighter than ever!
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