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Netflix's Smart Move Against ISPs

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Created November 25, 2025

About this video

Netflix faced slow speeds & angry users. See how they brilliantly exposed ISPs like Comcast & Verizon with FAST.com, solving their biggest PR crisis!

https://www.revid.ai/view/netflixs-smart-move-against-isps-fitzgRfMuf1rweSTbzqh

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Video Transcript

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How netflix solved its biggest PR problem and successfully defeated the cabal of internet service

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providers. Back around 2014, Netflix had a massive problem. Customers kept complaining:

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“My Netflix is buffering!” But here’s the twist: Netflix wasn’t slow. ISPs were intentionally throttling Netflix

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traffic to force Netflix to pay extra for “direct connections.” Comcast. Verizon.

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AT&T. Time Warner. They all wanted money to deliver Netflix smoothly.

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Customers blamed Netflix. ISPs blamed Netflix. And Netflix got all the angry phone

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calls. So in 2016, Netflix launched FAST.com. It looked like a

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normal speed test… But it only measured your speed to Netflix’s own servers. If FAST.com was

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