Netflix's Smart Move Against ISPs
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Netflix faced slow speeds & angry users. See how they brilliantly exposed ISPs like Comcast & Verizon with FAST.com, solving their biggest PR crisis!
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How netflix solved its biggest PR problem and successfully defeated the cabal of internet service
providers. Back around 2014, Netflix had a massive problem. Customers kept complaining:
“My Netflix is buffering!” But here’s the twist: Netflix wasn’t slow. ISPs were intentionally throttling Netflix
traffic to force Netflix to pay extra for “direct connections.” Comcast. Verizon.
AT&T. Time Warner. They all wanted money to deliver Netflix smoothly.
Customers blamed Netflix. ISPs blamed Netflix. And Netflix got all the angry phone
calls. So in 2016, Netflix launched FAST.com. It looked like a
normal speed test… But it only measured your speed to Netflix’s own servers. If FAST.com was
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