Nike Insider: The Truth About Jordan 1s

Ever wonder what really goes on behind the scenes at a giant like Nike?

I'm here to tell you a few secrets. You see those classic Jordan 1s

everyone's scrambling for? The ones that sell out in seconds? The raw materials,

the labor, the logistics... for a single pair, our production cost

is shockingly low. We're talking about a mere $23 to actually make one of these

highly coveted shoes. But walk into a store, or hop online, and you'll see

a completely different figure. These same shoes, the ones we made for $23,

hit the shelves with a price tag of $200. Yes, $200.