Perception of Value in Marketing

You are paying for a hallucination, not a product. Real marketing is about manipulating

how you perceive value, not just covering the cost to make something.

Think about it. A Volvo isn't just a car; it is the concept of safety sold to you for

forty grand. This is the Product Life Cycle in action. When something is new,

companies use price skimming to drain your wallet because you are desperate to be first.

When it is old, they slash prices just to stay alive. Whether it is a banana with a sticker

or a luxury watch, the price is usually just a made-up number to mess with your brain.