Perfect 30-Second Video Script Formula

Hook (grab attention immediately) Quick question, shocking fact, or bold statement.

Example: “Did you know most people are making this ONE mistake every day?”

Problem/Relatable Moment Highlight a problem or situation the audience can relate

to. Example: “You brush your teeth every day, but 80% of people

still get cavities.” Solution/Tip/Value Give a quick actionable tip or insight. Example: “Here’s

the trick: brush in small circles for 2 minutes, and always rinse with cold water.”

Result/Benefit Show the payoff or benefit of following your advice. Example: “Do this

daily, and you’ll have stronger teeth in weeks!” CTA (Call to Action)