Philippines: Social Media Dominance and Challenges

The Philippines isn't just active on social media, it dominates it. With over 86 million

users spending more than eight hours daily online, Filipinos lead the world in screen

time. This isn't just scrolling for fun. Nearly 70 percent make purchases influenced

by online content, turning platforms into digital marketplaces. The secret? A young population

with a median age of 26, deeply social culture, and mobile-first access even in remote

areas. But this hyperconnectivity comes with tradeoffs. Misinformation spreads fast,

privacy concerns grow, and balancing digital life becomes harder. For brands and creators,

it's a goldmine. For society, it's a wake-up call about how we engage online.