Predictability Kills Engagement

Imagine you started watching a movie, and during its course, you predicted both its storyline and

its ending, and it's unfolding exactly as you predicted. So what will happen? Will you keep watching

that movie or will you abandon it, you'll lose your interest. Similarly,

the human brain works like a prediction machine, and the human brain is wired to ignore

the predictable. Now, if your brand, your content, your ads are too

predictable, then you're not just boring, you'll also become invisible.

Now, why am I telling you all this? Uhh, I had my latest

consultation session. These were the questions that arose, which I just answered for you.