Red Bull Packaging and Color Perception

I want to tell you about the Red Bull case. So, Red Bull is a fantastic

story. They sold billions of cans. If we look at Red Bull,

the packaging is quite emblematic. It's well known. But imagine you would want to launch

it, let's say, in China. Will the packaging have the same impact

than, for instance, in France or in, in Europe? So,

to answer this question, you can look into the physiology. We were working with,

uh, Zeiss, so people who are specialized in ophthalmology. So,

maybe some of you are nearsighted which means that you see better from nearby,