Ruthless Elimination for Business Growth
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Most entrepreneurs think scaling means hiring more people or opening new locations. Dead wrong.
I spent three years doubling my team size and barely moved revenue. Then I discovered
the counterintuitive truth. The fastest way to expand isn't adding more,
it's removing what doesn't convert. I audited every sales touchpoint and cut forty percent
of my offerings. Sounds insane, right? But here's what happened.
My team focused only on high-margin products. Customer confusion disappeared.
Sales cycles shortened by half. Revenue tripled in eight months with the same team
size. The skill that changed everything wasn't marketing or networking. It was ruthless
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