Scale Smart, Not Complex
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Most entrepreneurs fail at expansion because they're trying to scale the wrong thing.
I learned this the hard way after opening three locations in six months. Revenue doubled
but profits tanked. I was bleeding cash and couldn't figure out why. Then my accountant
showed me something shocking. My most profitable location wasn't the busiest one.
It was the smallest store with the lowest rent and tightest operations. I had been scaling
complexity instead of profitability. Here's what changed everything. Before expanding
again, I spent three months documenting every profitable process at that small location.
Every system, every cost saving measure, every customer touchpoint that actually converted.
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