Scale Smart, Not Complex

Most entrepreneurs fail at expansion because they're trying to scale the wrong thing.

I learned this the hard way after opening three locations in six months. Revenue doubled

but profits tanked. I was bleeding cash and couldn't figure out why. Then my accountant

showed me something shocking. My most profitable location wasn't the busiest one.

It was the smallest store with the lowest rent and tightest operations. I had been scaling

complexity instead of profitability. Here's what changed everything. Before expanding

again, I spent three months documenting every profitable process at that small location.

Every system, every cost saving measure, every customer touchpoint that actually converted.