Secret to Winning Conversations: Set the Frame First

Step one. Clarify the frame before you speak. Now most people start talking way

too soon. They jump into content without ever setting the frame. But here's the truth.

If you don't set the frame, the other person will, and usually,

get this, you won't like the one that they set. So before you open your mouth,

ask yourself three things. Number one: What's the outcome you want?

Number two: What emotional state do I want them in? And number three: Who has the frame,

or let's call it the steering wheel, when this begins? You or them? Now,

communication isn't about what you say. It's about the world the conversation takes place inside.