SEO Upstream: Spot Demand Before Keywords

Most of you are doing SEO backwards because you are waiting for data that is already

too old. By the time a keyword shows up in your standard tools with decent search volume,

you have already lost. You are competing inside a story someone else already wrote.

The real game is spotting demand before it hits Google. Think about it. Interest starts

on social feeds and communities way before it turns into a keyword. Here is the play.

You need to look upstream for emerging entities, not just keywords. Let’s say you see

a spike in chatter about something niche like weighted sleep masks. The search volume

might say zero, but the social signals are screaming. People are on TikTok and Reddit asking