Simplify Before You Scale

Most entrepreneurs fail at expansion because they're obsessed with adding more when they should

be subtracting first. Before you scale, audit what's actually making you money. I learned this the

hard way after opening three locations in one year. Two were bleeding cash while my original

spot thrived. The difference? I hadn't identified my core profit driver. Strip your business

down to the one thing customers actually pay premium for. Cut everything else.

That's your expansion blueprint. When you finally do scale, clone only that

winning element. Not your entire operation. This applies to sales too.

Stop pitching ten features. Find the one benefit that closes deals and hammer it relentlessly.