Starting Your Story for Maximum Impact

This is Reel 4 of The Five-Second Moment from Matthew Dicks' "Storyworthy." We've learned to

identify your true five-second moment of transformation. Now, where to actually

start your story to make that moment powerful. Dicks' rule: your story should begin

at the opposite of where it ends. If your five-second moment is realizing you love someone,

start when you're convinced you don't. If your five-second moment is understanding you're capable,

start when you feel completely inadequate. If your five-second moment is accepting death,

start when you're terrified of it. The beginning must establish the clearest possible contrast

to the ending. This creates maximum transformation. The distance between who you are at the