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Stop the Switch Cost
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Created December 20, 2025About this video
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You aren't actually multitasking. You are 'serial processing,' and it’s destroying
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your energy. <break time="1.0s" /> Neuroscience calls it the 'Switch Cost.' <break time="1.0s" /> Every time you jump from an email to
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a text, your Anterior Cingulate Cortex has to burn glucose to switch rule sets.
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This depletes your brain’s fuel and spikes cortisol, leaving you in a state of 'tired
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but wired' anxiety. <break time="1.0s" /> Stop the switch. Do one thing at a time.
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