Story First: Building Luxury Before Sales (duplicated)

Real luxury brands are built by ignoring sales and focusing on stories first. We just pitched

a massive transformation for Mula Silks that completely flips the standard ecommerce script.

Instead of chasing quick cash, we are spending phase one building a cinematic website

and shooting thirty premium videos so people fall in love before they even see a price tag.

Phase two is six months of pure noise targeting one million views with influencers and storytelling.

We only start selling in phase three. You build identity, then audience, and finally sales.

You don't ask for the money until you've earned the respect.