Strategic Subtraction for Business Growth
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Most entrepreneurs are expanding their businesses completely backwards and burning cash like it's confetti.
Here's the truth nobody wants to hear. You don't need more customers to grow.
You need better customers who spend more. I watched my revenue triple when I stopped
chasing volume and started obsessing over customer lifetime value. Think of your business
like a leaky bucket. Everyone's focused on pouring more water in, but the smart move
is fixing the holes first. I fired my bottom twenty percent of clients,
the ones who haggled on price and demanded constant attention. Suddenly I had time to serve my premium
customers better. They referred friends who actually valued my work. My sales technique
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