Sustainability: The Future of Fashion

Sustainability will define fashion's future, and younger generations are driving this

shift. Here's what matters: brands must prove end-to-end sustainability or lose customer

loyalty. The game changers are circular business models like resale, rental,

and repair. Imagine your wardrobe connects to an app that suggests reselling items you haven't

worn, automatically lists them with photos and descriptions, then matches them

to someone whose style perfectly fits those pieces. The best part? Fifty-five percent

of emission-reducing actions actually save the industry money long-term. Cutting overproduction

in half would massively reduce carbon footprints, since forty percent of garments never sell at full price.