Synthetic Attention Measures Are Unreliable

So the key takeaways for today are that, um, these synthetic measures,

at least today, are not reliable measures that cannot be relied on. Now again,

maybe they're measuring something else, I don't know, but they are not measuring attention.

The enthusiasm that the market has for these measures is entirely premature. The big takeaway

for you as researchers is that this method that we've developed of using self-report data is actually

a fairly reliable measure. Self-report data's gonna be a much better measure than

the sy- than the synthetic measures.