Talent Isn't Scarce, Attention Is

Let's start with a headline most people probably do not expect: talent is not scarce,

attention is. 80% of developers are open to new opportunities, but 43% of those

exact same developers ignore outreach entirely. That is not a small problem.

That is a failure mode of an entire go-to-market model for talent, and unfortunately,

it is not getting any better. Now, it is a paradox. Demand is at record

highs, willingness to move is unprecedented, yet reply rates in the standard

channels are flat or declining. And the question is why? Because the message

might be fine, but the medium is broken. Developers did not tune out of opportunities,