Taylor Thomson on Unifying Performance and Brand Marketing

performance branding is really the sort of unification of performance marketing and brand marketing,

right? Where performance marketing would be your traditional performance-driven

KPI that a business might have, let's call it. Whatever, you know,

whatever it might be, ROAS, or CPA, or what we really

love is LTV. Sure. Um, and then brand marketing is building that

emotional connection with your consumer. And traditionally, those two sides of the house are

sort of bifurcated. They don't communicate with each other. They have different budgets,

they have different KPIs. The performance marketing team wants to drive profit