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The Billion-Dollar Deal with Only 13 Employees

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Created January 1, 2026

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3:11

By 2012, Instagram only had about 13 employees. They had huge influence, but they still had

3:17

basically no revenue model. Then Mark Zuckerberg from Facebook called. He made an offer:

3:24

$1 billion in cash and stock. A lot of people thought he was crazy. Instagram wasn't

3:29

making money. But Zuckerberg understood attention. He knew people's time and focus are

3:35

more valuable than almost anything. Kevin Systrom and Mike Krieger said yes.

3:40

Overnight, they became multimillionaires. Instagram went from a struggling, confusing app idea

3:46

to a billion-dollar company in about two years.

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