The Blockbuster Blindspot

Blockbuster had everything: thousands of stores, employees, and a powerful brand.

Then Netflix offered a fifty-million-dollar partnership in 2000. Blockbuster laughed them out of the

room. Eight years later, Blockbuster filed for bankruptcy while Netflix soared to billions.

Blockbuster saw themselves as real estate, not an entertainment company solving customer problems.

They clung to late fees, punishing customers. Their greatest strength became their biggest

blindspot.