The Blockbuster Mistake

Blockbuster could have bought Netflix for fifty million in 2000 but laughed them out of

the room. But here is the truth. Blockbuster's CEO actually knew that streaming

was the future. Internal reports predicted it perfectly. But sixteen percent of their revenue

came from late fees. Buying Netflix meant killing their own cash cow.

They weren't blind. They were trapped. The lesson isn't about missing trends. It's about how

profitable bad habits are to break. Sometimes companies fail because their present is simply too

lucrative to abandon for the future.