The BOB Experience

“This is BOB. BOB woke up at 7:13 AM.” “BOB immediately checked his phone.”

“That was his first mistake.” “BOB said he’d only scroll for one minute.” “That was three

hours ago.” “BOB doesn’t remember liking this video.” “But his brain does.” “Every jump… every

coin…” “Releases ONE tiny dopamine molecule.” “BOB is now emotionally attached.”

“BOB could stop watching.” “But what if something happens next?” “Nothing happens

next.” “And yet…” “You’re still here.” “Just like BOB.” “Comment ‘BOB’ if

you made it.” ```