The Business of Doing Nothing

Picture this. A man gets fired for “doing nothing”… and ends up earning $80,000 a year doing

exactly that. in 2018, Shoji Morimoto’s life fell apart, when his boss told

him he had no value, No ambition,No contribution, Just… nothing. But instead of trying to reinvent himself,

Morimoto made a bold, bizarre decision: He turned nothing into a business.

He posted one simple offer online: “I do nothing. I just exist. Rent me.”

Almost overnight, his quiet little service transformed into a national sensation.

And before he knew it, doing nothing became one of the most demanded roles in

Tokyo. A woman hired him to sit silently beside her during a stressful meal.