The Bystander Effect: Act When Needed

People think they'd be the hero. They swear they'd rush in, save the day,

stop the danger. But real life doesn't always play out like the movie in our heads,

and one of the most disturbing social experiments ever run proved exactly that.

In 1964, the world was shaken by the story of Kitty Genovese, a young woman attacked

outside her New York apartment while dozens of neighbors heard her cries and almost no one

stepped in. Not because they were heartless, but because they were human,

and humans have a flaw. Psychologists John Darley and Bibb Latané wanted to

understand that flaw. So in 1968, they ran an experiment that still shocks