The Cheez-It Mandela Effect Explained

Your brain is playing tricks on you right now. The snack you've been calling Cheez-Its

your entire life has never actually been called that. The brand name is Cheez-It,

singular, always has been. Check any box in your pantry and you'll see the truth

staring back at you. Yet countless people will argue they grew up eating Cheez-Its

plural, remembering the S clear as day. This is a textbook Mandela Effect,

where massive groups share identical false memories. Your brain doesn't store memories like

a camera. Instead, it reconstructs them every time you remember,

filling gaps with what seems logical. Since we eat multiple crackers, we pluralize the