The Cost of Chasing Likes

The like button releases dopamine. It’s a psychological casino designed to keep you coming

back. But here’s where it gets darker — while you scroll, your self-image

changes. You start comparing. You start feeling less. You start buying

things to keep up with people you’ve never met. And that’s the hidden genius of the business:

it doesn’t just sell ads — it shapes behavior. Now think about the bigger picture

— the financial ripple effect. Billions of hours of productivity lost.

Rising impulse spending. An entire generation chasing likes instead of building wealth. The average person

spends more than two hours a day on social media — that’s 730 hours a year.