The Cost of Hip-Hop Beef

Fat Joe’s beefs with 50 Cent and Jay-Z cost him a fortune in sneaker deals,

and we're talking millions. He recently revealed that his infamous run-in with 50 Cent

at the 2005 MTV VMAs had immediate and expensive consequences. He was on the verge of signing a major

deal with Air Jordan. But after the public confrontation, he got a call from Michael Jordan himself.

MJ was straight up, telling him, "Yo, Big Joe,

you know, I’m not with controversy. Maybe we look at this in the future." Just like that,

the Jordan deal vanished into thin air. But that wasn't the only bag he

lost. Around the same time, Reebok approached him,