The Cyclist's Dilemma Ends Today

As a passionate cyclist, you demand absolute performance. That rush of speed,

that unwavering grip on a tight corner, and for that high speed technical

descent you also need maximum puncture resistance to survive razor sharp rocks and thorns,

and the absolute confidence to go the distance without facing the embarrassing mid-ride stop.

But the global cycling industry has long forced a choice: pay the exorbitant premium for imported

rubber or compromise your ride. That ends today.