The Decision That Changed Entertainment Forever
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In 2000, Blockbuster had one decision that could have killed Netflix forever.
Blockbuster ruled home entertainment. Netflix was a small DVD company… losing money.
Netflix’s founders walked into Blockbuster’s office with an offer: “Buy us for 50 million dollars.”
Blockbuster executives laughed. They believed late fees were unbeatable. They believed streaming
would never work. So they said no. They missed one thing: People didn’t love
movies… they hated penalties, delays, and control. Netflix understood
behavior. Blockbuster trusted dominance. Ten years later, Blockbuster was
bankrupt. Netflix became a global entertainment empire worth hundreds of billions.
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