The Ditto Effect: Hidden Upgrade Costs

Then reality hits again. Your wired headphones don’t even work with this phone.

And if you’re being honest, you don’t want them to. To get the full

experience, you need AirPods Pro. That’s $250 more. Within 48 hours,

that $1,200 purchase has quietly become a $1,600 purchase—and you never consciously agreed to it.

This isn’t you being careless with money. This isn’t poor discipline. This is a psychological

chain reaction that has wiped out more wealth than the stock market ever could.

It’s the same force that explains why lottery winners often end up broke… and why buying a

dream home can turn into a financial nightmare. It’s called the Ditto Effect.