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The Doorway Effect: Memory Reset Explained

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Created November 21, 2025

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Video Transcript

Full text from the video

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Did you know your brain can delete memories… without you ever realizing it?

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Scientists discovered that when you walk into a room and suddenly forget why you're there,

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your brain literally *resets* itself to focus on new information. It’s called the

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“Doorway Effect.” Your brain treats every new room like a new level in a game,

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and it wipes your short-term memory to avoid overload. So if you ever forget what you were doing…

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It’s not you. It’s your brain pressing the “clear cache” button. Crazy,

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right?

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