The Evolution of Athleisure
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Athleisure is casual clothing designed for both exercise and everyday wear, blending style with
functionality. In the 1970s, sneakers like the Adidas Superstars transitioned from the court
to the street. The 1980s fitness craze made tracksuits and colorful sportswear a massive cultural
trend. By 1998, Lululemon was founded, bringing yoga-inspired clothing
into the mainstream fashion world. During the 2010s, Athleisure completely dominated global markets,
becoming a staple in every wardrobe. Today, sustainability and high-tech fabrics are redefining
the future of this comfortable trend.
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