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The Fall of Blockbuster
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Created December 21, 2025About this video
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Netflix didn't beat Blockbuster with tech. In 2000, Blockbuster laughed at a chance to
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buy them. Blockbuster made eight hundred million a year from late fees.
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They were addicted to punishing customers. They finally launched a mail service, but their own
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retail stores sabotaged it to protect profits. They protected a dying cash cow.
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Netflix pivoted. The lesson? Profit from pain causes extinction.
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