The Frequency Illusion Explained

“Have you ever noticed something once… and then suddenly see it everywhere? That experience

isn’t a coincidence. It’s called the frequency illusion. When your brain notices something

for the first time, it flags it as important. From that moment on, your attention becomes

tuned to it, so you notice it more often. The thing itself hasn’t increased

— your awareness has. Your brain isn’t showing you more of it.

It’s filtering reality differently. That’s why new words, ideas, or concepts can

feel like they appear out of nowhere. Once your brain starts looking for something,

it becomes surprisingly hard to miss.”