The Frequency Illusion Explained
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Video Transcript
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“Have you ever noticed something once… and then suddenly see it everywhere? That experience
isn’t a coincidence. It’s called the frequency illusion. When your brain notices something
for the first time, it flags it as important. From that moment on, your attention becomes
tuned to it, so you notice it more often. The thing itself hasn’t increased
— your awareness has. Your brain isn’t showing you more of it.
It’s filtering reality differently. That’s why new words, ideas, or concepts can
feel like they appear out of nowhere. Once your brain starts looking for something,
it becomes surprisingly hard to miss.”
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