The Future of Advertising is Assistance

Okay, so when you put it all together, this whole thing starts to build

toward a really powerful, and frankly, a fundamentally new vision for what

advertising can be, and maybe what it should be in this new age of AI.

And it really boils down to this core idea: The future of advertising isn't actually advertising,

it's assistance. Think about it, when a recommendation shows up at the exact moment you

need it, it just feels different, doesn't it? It's not an intrusion anymore.

It's the answer to a question you just asked. Yeah, it just,

it feels like help, real, genuine help. It's the perfect answer showing up