The Impact of Social Media and Journalism

The Social Dilemma & Social Media — Definitions Product sold by Google and Facebook

– Your attention and personal data sold to advertisers as predictions of your behavior.

Business model (attention economy) – More user attention → more ad views → more revenue; designed

to maximize engagement. Engagement techniques – Infinite scroll, autoplay, notifications,

likes, and personalized recommendations that keep users online.

Collected data – Personal info (age, location), behavior (clicks, watch time),

social data (friends, messages), and device data (GPS, device type).

Data usage – Used to predict and influence what you will do, buy, or believe through