The Japanese Valentine's Day Secret

In Japan, single women buy luxury chocolate for themselves on Valentine's Day.

It's about fierce self-love. The industry even created 'My Choco' for this,

costing around five thousand yen. Here's the twist: on White Day, men give back

gifts worth three times more. So, by loving themselves first,

these women actually end up receiving much more. I tried it last year.

Bought the fanciest chocolate, and gained confidence.