The Killer Question for High-Ticket Sales

The killer question is something like, "Okay, if you don't solve this specific problem

in the next 12 months, what's the conservative cost to your business?" Think lost revenue, increased costs.

Wow. Okay, yeah. That totally reframes it.

It stops being about your fee and starts being about the cost of them doing nothing.

Precisely. I had a client who right there on the call realized their inventory issue

was easily costing them six figures a year. Suddenly, our $20,000 package

didn't seem expensive at all. It looked like a bargain.