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The Netflix Strategy: Buying the Rejected Playbook
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Created January 2, 2026About this video
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Netflix didn't just beat Blockbuster, they bought the playbook Blockbuster rejected. In 2000,
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Netflix offered to sell for 50 million. Blockbuster laughed them out of the
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room. Netflix studied every mistake. Late fees that customers hated?
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Gone. Driving to stores? Eliminated. Limited selection? Solved with streaming.
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Blockbuster was too arrogant to see the future. Netflix just listened to customers.
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How many companies today are ignoring the next Netflix in their industry right now?
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Think about it.
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