The Pepsi Navy Story
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There was a point in history where Pepsi literally had the sixth largest navy in
the world. In 1989 the Soviet Union traded seventeen submarines and four
warships just to get more soda. The Pepsi CEO joked he was disarming the Soviet
Union faster than the US government ever could. Imagine being a world leader and
realizing your ocean is being guarded by the Cherry Cola guys. It proves people
will trade literal weapons of war for a drink if they are thirsty.
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