The Perfume Ingredient That Acts Like a Pheromone

So, on its own, Hedione is this beautiful, sheer,

almost transparent jasmine scent. Perfumers love it. They use it to add what they call lift

or radiance to floral perfumes. You know, to make them feel more alive and natural.

But its influence, oh, it goes so much deeper than just smelling good.

That's right, this incredibly common perfume ingredient is scientifically shown to act like

a human pheromone. Seriously. Studies found it's the very first scent we know of that

can activate a specific human pheromone receptor. It literally triggers parts of the brain

tied to emotion and memory. And for women, it specifically stimulates the area